Marketing Order Suspensions and Fresh Lemon Retail-FOB Margins

Methodology for estimating retail electricity margins

Order Forecasts, Retail Sales, and the Marketing Mix for Consumer Durables

The paper examines the problem of forecasting ongoing factory orders and monitoring retail demand, with speci®c reference to high-technology consumer durables. We present evidence of the managerial importance of the problem and, using a case study of a computer peripheral manufacturer, we describe how di€erent data sources and models can be used to increase prediction accuracy. First we examine...

Neuroethology: Lemon-Fresh Scent Makes Flies Lay Eggs

A new study reveals how Drosophila uses their sense of smell to decide on where to lay their eggs. These results have exciting implications for the evolution of fruit preference and parasitoid avoidance in fruit flies.

Relationship Marketing: Across the Retail Spectrum

Retailing, at first sight, appears to be an industry where relational strategies can be exploited. Despite this authors disagree about whether Relationship Marketing is likely to be beneficial across the wide spectrum of retailing activities. This paper seeks to investigate whether a claim for universality can be made or, if not, clarify those ‘conditions’ which most strongly support, or otherw...

Social Media Marketing in Luxury Retail

This study examines the potentials of social media marketing for luxury retailers. Social media marketing tactics of three luxury retail brands (Barneys New York, Net-a-Porter.com, and Saks Fifth Avenue) were examined across three major social media networks (Facebook, Twitter and Instagram). All posts by the three retailers on Facebook, Twitter and Instagram were recorded over the course of a ...